10 Tips for Creating Reassuring Videos for Your Website
- Keep your veterinary video short and sweet – one to two minutes.
- Quickly outline what you will talk about in the first ten seconds.
- Get a lapel microphone at Best Buy or any electronics store and hook it into your video camera.
- Keep a fast pace (in short-attention-span America)
- Ignore it if you misspeak.
- Use an outline rather than a static script.
- Don’t shoot the video in front of a window.
- Don’t shoot a veterinary video in a room with tile floors and no curtains. Voices will echo.
- Move video file from camera to computer.
- Move video file from computer to YouTube.
- Alert your web developer that the video is now on YouTube and needs uploaded to your site.
- Tell your staff to announce the video file premiere on their Facebook pages. Announce it in your veterinary blog or newsletter.
For more information, check out the two blogs previous to this on and also Fetch! Report #1: Inexpensive and Fun Online Marketing Tools for Veterinarians. [Link Here] in our Free Online Marketing Resources for Veterinarians.
Has anyone else wrestled a video camera with success? Upload your videos here. We’ll give you constructive criticism. Just remember: keep it real!
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