Veterinary Web Content
Patty Khuly, DVM, MBA Throws Down the Gauntlet
Rabid blogger, chicken owner and veterinarian Dr. Patty Khuly's July 23 blog post "How to Get More Veterinarians to Blog . . ." explains that "sometimes I feel like I'm a lone voice in the wilderness, seeing as so few of my fellow veterinary professionals have glommed onto blogging."
She's right. There aren't many veterinarians who blog. Perhaps because they don't see the benefits. Here are some benefits the veterinarians and pet owners who commented on that very blog post have found.
Become a Niche Expert
"The forest would be a quiet place if only the best bird sang."
-- Henry Van Dyke
Leveraging Online Technology to Build Your Brand and Reputation
It used to be that only a limited number of veterinarians (usually researchers and professors) could get their ideas heard. Further, the channels (JAVMA, Veterinary Pathology, conferences) these “experts” accessed remained limited.
Find New Clients
New Families: New Cash Streams
Studies have shown that, to find a local business, consumers now turn to their computers 5 - 8 times more frequently than they do the print Yellow Pages.
More, one excellent study from comScore.com revealed that a full 40% of those who searched online and found the name and location of the business actually got in their cars and went to that business to spend their money.
That is an impressive conversion rate.
Press Releases: Your Veterinary Practice May Be More Newsworthy Than You Think!
You may be surprised to learn that your local paper, magazines and other publications would love to have an excuse to publish an animal photo. Adding a business or health dimension to that animal photo makes for great press.
Believe it or not, editors may find a newsworthy topic when your practice:
1. can associate itself with a major news event, e.g. the gulf oil spill.
2. has a signifcant personnel change, e.g. new director or specialist comes on board.
3. launches a new product or service, e.g. rattlesnake vaccine.
