Client Conversation Cheat Sheet for Veterinarians (CCCSV)

A Client Rapport and Revenue Builder

Today's Hot Scoop

Ex-princess Sarah Ferguson caught taking bribes? Big Bribes? $717,000 – $770,000 (sources vary) worth? That would set her up . . . or would it? She does have to get the full-time chauffeur of her Bentley and all of her chambermaids Christmas presents after all, so don’t be too hard on her.

Your Clever Opener: 

"How’s Fluffy today? Does she appreciate her chauffeur? If the ex- Duchess of York gets a chauffeur, so should Fluffy!”

The Animal Spin (Put Some Fur On It): 

“Actually, ex-Duchess Sarah Ferguson does support the charity Elephant Family where, if you sponsor an elephant, that pachyderm sends you “ love letters written” on parchment styled from elephant dung. And the Asian elephant population has decreased by 90%” in the past century, so it’s a worthwhile cause.”

Quote: 

“I love to take photographs, and my favorite thing to do is to sit in a   lavender field. I love to smell the lavender, and I like to watch the bumblebees . . . it’s a rather good idea to take people on a journey to Provence in the south of France, where I look at my lavender and see the bumblebees and have people remember that every minute of the day, make it the precious present, the precious moment.”  
-- ex Duchess of York, Sarah Ferguson

Statistic: 

1 out of every six million world citizens visit the South of France each year, a total of 100,000. That means that, if you can’t do the real thing, it might be wise to get your South o ‘France on via way of Fergie’s lavender-scented, luxury Avon blanket! Get it in a gift package that includes Fergie’s with Fergie’s memory candle, heated neck wrap and travel set for just $87. Whoops! A quick check reveals that Avon.com has recently discontinued the “Sincerely Sarah” line. Hm. Wonder why?

Fact: 

In the past 100 years, the elephant population in Asia has shrunk by 90%. Asian elephants are threatened, so www.elephantfamily.org does perform a crucial task. Per the World Bank, however, the $87 required to purchase the “Sincerely Sarah Gift Package” from Avon constitutes the monthly income of the average Nepali citizen.

Marketing Tip: 

Do do do make it clear that your organization supports a meaningful, established and ethical charity and that you are SINCERELY behind it. The Gen Yers (your future market) are far more into global well-being than even the Babyboomers were.

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