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These days, it’s harder than ever to keep profits ahead of expenses.

We will create one free, 500 word promotional or informational piece that will bring in business and strengthen client loyalty.

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Custom, Genuine Veterinary Newsletters Build Rapport and Revenue

Most veterinarians have a website up by now. But how does a stand-alone site build customer loyalty or get new clients in your doors? How do you GET PEOPLE TO YOUR WEBSITE?

 

A custom, genuine veterinary eNewsletter:

  • serves as your monthly envoy, reaching out to clients, their friends, family and other potential clients on a regular basis
  •  brings people back to your website where the value of your services, your periodic specials and announcements prompt them to make appointments or call for more information.
  • provides a lovely FORWARD button so your clients can pass on your great articles and contact information to friends and family members.
  • is free of printing and mailing costs!

The eNewsletter is one of the most affordable ways to keep your hospital at the forefront of client’s minds.
 

Fresh is Best! Why Canned Newsletters Fail

Sensing the benefits of a regular newsletter, you may already be using a “canned” or pre-written form.

Be warned: the articles in those publications are impersonal and dry as old cat scat, turning more clients off than touching them in the meaningful ways your hospital needs.

The personal touch in the form of eNewsletter articles written by you or your staff (or Fetch! per your guidelines) serves as a significant added perceived value for your practice. And if you never could write or don't have the time to get your articles together, Fetch! can help. Author of nine published, non-fiction books and countless magazine articles, director Suzanne Delzio and her team can set up your newsletter, write your content and handle the electronic distribution, freeing up your time and energy. We can also train your staff to take care of these aspects of your marketing effort.

Benefits of Custom, Genuine “Fresh” Newsletters

  • People are looking for a genuine connection to health care providers for all family members, even the four legged ones. As Carin Smith, DVM, author of Client Satisfaction Pays, one of the few books available about veterinary marketing, explains,  “Like it or not, much of a patient's medical outcome depends on the rapport that develops between you and your client . . . when a patient is comfortable with your partnership, he's more likely to listen, ask questions, follow your advice and do the work necessary on his end.”
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  • A 15 minute appointment is never enough to build client rapport. Genuine, personalized email newsletters build the connections you can't possibly forge in a fifteen minute appointment. Your monthly letter, complete with photos of you, your staff, and your furry clients, sparks warm feelings and reminds clients of procedures they need to inquire about.

Beyond building bonds, your custom veterinary newsletter can:

  • warn clients about current health threats
  • update them on local pet events
  • give them tips on preventative care, diet and exercise
  • let them in on fun clinic news
  • address their concerns in a question and answer style (e.g. “Dear Dr. Delzio . . . )
  • let them know about specials on products or services
  • help them get to know other pet owners at your practice when you spotlight clients from time to time (people are curious)
  • update them on political measures that have to do with animals
  • help them learn about pet care from client anecdotes. “Marsha came in with Skippy the other day . . . “ which also builds loyalty and community feel.
  • help them feel they are doing the best for their pets

The current and crucial content you include in your newsletter help clients perceive your practice as indispensible. Full of ideas about pet care and even entertaining pieces about animals, your clients will look forward to seeing your eNewsletter in their inbox every month.

But What About Liability?

Your practice's liability for information and opinions expressed in your blog (or newsletter) can be taken care of with a clause like this:

        "the opinions and information expressed in this publication should not constitute the basis for medical or nutritional care. You should always consult a board certified veterinarian, apprising him or her of the specifics of your pets' issues, before implementing a new diet or medical regimen." 

Other than that, I really don't see a veterinary professional saying, "My client, Mr. Smith, smells like a pig farm!" 'cause that would be libel.

 

Other Fun Additions to Your Custom Newletter . . .

*  digital photos from your clinic

*  digital photos of patients (permission only!)

*  links to news articles

*  links to other websites

*  links to Facebook pages

 

Get Your Custom Veterinary Newsletter Design and First Three Issues for Just $695

 Fetch! Marketing Just for Veterinarians knows you and your staff are quick learners. We can get you started with a custom-designed newsletter and three months of articles, photo uploads and relevant links all for $695. For more information, click on our "Pricing" button.