eZine Articles

Rank and Roll with eZine Articles

Without a slick cover and to-the-door delivery, what purpose could an eZine article serve?

To me, a former magazine writer, an eZine article used to seem like a poor and sorry relative of the feature article I used to put in the women's and pet magazines.

Then in late 2009, Google expanded its scope to "Universal Search." That means that it searches Facebook and Twitter entries, Flickr photos, blog entries and eZine articles.

Try This:

Enter the terms, "cleaning cat ears" in the Google search box. The results that come up aren't simply from Drs. Foster & Smith or various veterinary clinics. They're from online article directlories like ezinearticles, articlesnatch, articlebase.com. Because carefully keyword-optimized articles carry more of the appropriate keywords than a web page or a blog entry does, these articles can rank higher on search results.

And Then This:

The smartest way to use an eZine article in your veterinary marketing mix is to entice clients from your vicinity or clients looking for your specialty who are willing to drive. Under the guise of discussing a pet-related topic, you can mention your neighborhood a significant, although not overbearing, number of times. When the pet-owner who has recently moved to your area searches "veterinarians" and "your neighborhood," your eZine article could beat out the listing of a larger hospital. The hyperlinks in your article take the reader right to your site.