Pricing
Fees
Search Engine Optimized Veterinary Blogs:
Blog Set-Up and 10 Get-You-Rolling Posts: $395
- blog design with your logo and staff or hospital photos
- keyword-rich, Google-pleasing and generally intriguing blog titles and content.
- negotiation and coordination with your website provider or blogging platform
- blog submission to search engines and blog syndications tools like Feedburner or Feedblitz
- creation of disclaimers and releases from liability (done all the time)
10 Basic Veterinary Blog Posts Thereafter: $195
- interviewing you and your staff for ideas
- light research to glean the statistics, tips and tricks readers can't resist
- interviewing principal veterinarian and staff for practice news, client anecdotes and posts about recent news
- creation of keyword-rich, entertaining and informative pet care and human/pet interest posts
10 Heavily-Researched, Tip-Enriched Veterinary Blog Posts Thereafter: $395
- everything in Basic Blog Posts, PLUS
- research on the most recent topics in pet care and veterinary advances
- compilation of statistics and/or poll results to beef up posts
- idea generation/post suggestions
10 "Mix-It-Up" Blog Posts: $295
5 Basic Blog Posts and 5 Heavily-Researched and Tip-Enriched Posts
Personalized Veterinary e-Newsletters
Newsletter Set-Up and 3 Get-You-Rolling Issues: $695
- e-Newsletter design and set up with your logo and staff photos.
- creation of three 500-word articles per issue
- search and inclusion of relevant photos from inexpensive or free sources
- creation of links to relevant websites
- creation of tools to allow easy forwarding, subscribing and unsubscribing.
Newsletter Article Content Thereafter:
$95 per researched, photo-amended article
$45 per edited or interviewed article without research
Keyword-Rich and Search Engine Optimized Web Content
Web Content Review & Remodel: $195 for 6 pages (or free if site is already great!)
New Web Content: $95 per page
Consultation:
30 min-phone consultation FREE! Otherwise $95 per hour fun and easy onsite training.
- brainstorming on your needs and goals
- discussion of the most appropriate, low-cost, online tools available for veterinarians
- in-person demonstrations of iGoogle, Google Analytics, Google AdSense, Google Adwords Keyword Tool, e-mail marketing services, free photo banks, low-cost photo banks and more!
- I'll bring the bagels!
Ghost-written articles and eBooks
Negotiable
Larger jobs are quoted per project, based on the number of hours estimated for completion. Fetch! generally charges $45 per hour for writing and research.
Because of the incredible variety of options a website can include, websites are quoted individually. Generally, fees can range from $950 for a basic six page site to $6,000 for a site that includes a database, a blog, content managment systems, search engine optimization, google maps, a member directory, a photo gallery, file sharing, YouTube feed, polls, Google analytics, WebForms for easy online client information gathering and more! (There's just so much cool stuff available now.)
Process
Before I agree to take the project on, I ask a number of questions including:
- What is your marketing goal? Is it to bring in new clients? Generate new business from existing clients? More community exposure? Recognition as an expert in a certain treatment or field? Promotion of a new treatment? Prevention? It could also simply be to bring in a certain number of clients and others to a lecture or a social or promotional event.
- What audience are you targeting? All of your clients? Cat owners? Dog owners? Bird owners? Other veterinarians? Senior citizens? Puppy owners? Owners of pets with chronic disease? Owners of overweight pets? Those who want to pick out a new breed of dog? I can help you discover what motivates each audience segment to act, to require more services or make an initial appointment. (see excerpts from Carin Smith's Client Satisfaction Pays here.)
- How will what you offer benefit readers of your eNewsletter or other client information pieces? Rather than focus on the details of what you offer, you want to emphasize how your services maximize pets' quality of life, minimize owners' long-term veterinary expenditures and/or extend pets' life. You don't have long to keep your client's attention and move them to action. Make sure what they're getting out of it is clear up front.
- What motivators do your clients normally respond to? Are they particularly sensitive to price? Do they want to do everything they can to ensure they optimize their pets' health or do they just want to get by? Can you save them time somehow? Can you help them understand their pets' medical issues better? Can you make their lives easier by offering them email or mobile web appointment reminders, or online access to their pets' medical records? What most concerns your clients in regards to their pets' health?
Once questions like these are answered, you can browse the sample eNewsletters and/or eAnnouncements on the site to find the most appropriate or most appealing. Using your photos, logo and any graphics you're interested in including, I will develop three sample layouts for you to look at. I also can find stock photos or clip art to augment your publications.
Because I keep abreast of the veterinary and pet industries, if you ever feel at a loss for an article idea, I can help you come up with a current topic that you can personalize for your readers' needs. Keep in mind that including discussions of local pet events, local animal-related legal propositions and reviews of popular products will make your newsletter very valuable to your clients. As do animal cartoons! (Which I have access to a lot of.)
