Search Engine Optimized Web Content
Your website can be so much more than a brochure! You need content that:
- uses the best keywords to get your site ranked higher in the search engines
- generates new sales leads
- generates new business from existing clients
- builds rapport and familiarity
- serves as an indispensible treasure trove of information for your clients
- motivates viewers to take the next step in the buying process
- moves viewers to another sales tool like your newsletter or blog
- makes dealing with your practice easy and even fun for your clients
Web surfers do not read linearly and, initially, they don't read long blocks of text. The first three inches of each of your pages are “prime real estate” and need to promote how your hospital benefits clients, instead of simply describing your services.
A web promotion is a whole different animal than a printed brochure or information sheet. People may land on your website through a back door, or on a page other than your introductory home page. They're looking for quick facts, short paragraphs, graphic and quick access to the information they need.
Fetch! Marketing Just for Veterinarians can optimize your web content so that viewers enjoy returning to it regularly (most viewers don't make a call or a purchase until they've hit your website three times). Further, with the right words and the right repittion of those words, search engines will read your website as a vibrant, dynamic and authentic site and rank you higher in a search.
