Typical Veterinary Videos: Once You See These, You'll Know You Can Do It, Too

If you’re still nervous about putting your approach to pet care techniques on video, check out these below. Just click on the link to see what your colleagues are saying. If the link doesn’t work, try holding down your control key while clicking.

Determining whether a dog has bloat:

http://www.youtube.com/watch?v=4Ffm5WCtl94

Giving a cat a pill:

http://www.youtube.com/watch?v=XWQ86e3Lhvg

What to do if your dog is choking:

http://www.youtube.com/watch?v=eO3X-hoqfB0

How to handle a seizing dog:

http://www.youtube.com/watch?v=DOb_Y2F2abA

Introduction to the Chenal Valley Animal hospital:

http://www.youtube.com/watch?v=0ahraKXbIBs

Now, you’ll notice these videos share certain qualities. None of those explaining the techniques are movie stars or even have a makeup artist or even makeup! The sound isn’t perfect: one or two of them echo repeatedly (try to film your short videos in a room with a rug and curtains). The “stars” sometimes stumble over their words or say “uh,” “um,” etc. The setting is either a desk or a veterinary examining room—no Cirque du Soleil backdrops here!

And all of this plain-ness is good. Why? Today, consumers of all types of products crave simplicity and authenticity. They know slick and over-produced appeals are designed to manipulate. As a veterinarian you’re supposed to be an honest, genuine deliverer of reliable information. In your videos, information should take center stage, relegating the makeup artists and set directors to the sidelines.